How to make the sustainability trend a lifestyle.
As we become a more socially conscious society, most brands, particularly clothing brands, are adapting their manufacturing methods, efficiency of their supply chain, choice of raw materials, shipping methods and contribution to environmental initiatives in order to take better care of the environment we live in. It might not be often that we think about the impact that our everyday life has on the environment but If you are as curious as we are at Nude Ritual, you can try using these resources to cultivate awareness around your impact as an individual or family has on our natural resources. These tools help us develop a more mindful practice of living more consciously.
When we started working on our range there were a few challenges we had to overcome to produce a product that was completely sustainable from every point of view while trying to keep the seriousness of our situation slightly playful.
Here are some tips on how to feel, look, and do better when it comes to your activewear, swimwear and clothing choices.
ONE: Understand and Know your Impact
The fashion industry has a disastrous impact on the environment. In fact, it is the second largest polluter in the world, after the oil industry. And the environmental damage is increasing as the industry grows. Fast fashion is a major part of the problem, because the low-quality, trendy clothing is rapidly mass produced.
What is fast fashion?
Fast fashion can be defined as "cheap, trendy clothing that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed to meet consumer demand"
Fashion And Water Consumption
The fashion industry is a major water consumer. It takes 2,000 gallons of water to make a single pair of jeans. Huge quantities of fresh water are used for the dyeing and finishing process for all of our clothes. As reference, it can take up to 2000 tons of fresh water per ton of dyed fabric. Also, cotton needs A LOT of water to grow (and heat), but is usually cultivated in warm and dry areas. Up to 20,000 liters of water are needed to produce just 1kg of cotton.
Solution: Choose clothes made in countries with stricter environmental regulations for factories.
Fashion & Waste Accumulation
A family in the western world throws away an average of 30 kg of clothing each year. Only 15% is recycled or donated, and the rest goes directly to the landfill or is incinerated.
Solution: Buy less, buy better quality, mend clothes, and recycle or rent.
Fashion & Greenhouse Gas Emissions
The apparel industry accounts for 10% of global carbon emissions.
The global fashion industry is generating a lot of greenhouse gases due to the energy used during its production, manufacturing, and transportation of the millions of garments purchased each year.
Solution: Buy clothes made in countries powered by more renewable energy.
Recycled polyester: By limiting the use of virgin materials, recycled polyester dramatically lowers its environmental impact versus traditional polyester and uses less resources to create.
Fashion & Rainforest Destruction
Every year, thousands of hectares of ancient forests are cut down and replaced by plantations of trees used to make wood-based fabrics such as rayon, viscose, and modal.
Solution: Choose Lyocell/Tencel® instead of rayon, modal or viscose.
TWO: Research The Brand You Investing In
The number one thing you can do to help make a positive impact is research. Before making a purchase, visit the website and social media channels of the brand you’re interested in to learn about their core values and sustainability efforts. It’s important to shop local as much as you can, support small businesses and give feedback as improvements and learnings are crucial to bettering the brand.
You can send us an email at firstname.lastname@example.org for any recommendations and feedback on how we can improve our products.
THREE: WE THRIVE IN A CIRCULAR ECONOMY
1. REUSE: Buy pre-loved items and donate your old clothes to secondhand shops.
2. RECYCLE: Pick up a new skill and recycle your clothes. Learn how to make small alterations to pieces and recycle them into new pieces.
3. REPAIR: Learn how to fix your damaged clothes instead of buying new items. If you do not have the time or patience to learn how to bring your damaged items to a tailor and fix it.
4. REFUSE: Refuse to buy from fast-fashion chains and invest your money wisely into secondhand items or items from fair fashion brands.
5. REDUCE: Reduce the number of clothes you buy and always ask yourself – Do I really need this? What purpose does this serve in my life?
We hope that you found this article interesting
All our love